About GoodLane Group
GoodLane Group exists for one reason: to help business owners move forward when money, credit, or systems are slowing them down.
We are not a lender. We are not a call center. We are not selling one product and forcing it to fit every situation.
We are a finance brokerage and partner network built around access, clarity, and execution.
Our job is to understand how a business actually operates, where it is stuck, and which financial tools make sense right now, not which ones pay the fastest commission.
Where We Come From
GoodLane Group was built by operators, not career salespeople.
Our background is in building, running, and advising real businesses. Construction. Service companies. Asset heavy operations. Local operators who live and die by cash flow, equipment uptime, payroll cycles, and seasonality.
We have been on both sides of the table. Raising capital. Getting denied. Accepting bad terms out of urgency. Cleaning up credit damage afterward. Fixing processing problems that cost real money every month.
That experience shapes everything we do.
We understand that most business owners do not need motivation. They need options. They need the truth. They need someone who can look at their numbers and tell them what is realistic.
What We Actually Do
GoodLane Group operates across five core pillars:
Business Lending and Funding
We work with a wide range of capital sources, including traditional lenders, SBA programs, private capital, alternative lenders, and merchant cash advance providers. This allows us to structure funding based on the business, not force the business into a box. Our role is to package the deal correctly, place it with the right capital partner, and explain the tradeoffs clearly before anything is signed.
Credit Card Processing
Processing is one of the most overlooked profit leaks in small and mid sized businesses. Bad rate structures, unnecessary fees, locked contracts, and outdated systems cost owners thousands every year. We help businesses audit their current setup, replace what is broken, and implement processing that scales with growth, not against it.
Credit Repair and Credit Strategy
Credit affects everything, from funding approvals to processing terms to insurance and leasing. We work with individuals and businesses to clean up damaged credit, correct reporting issues, and build profiles that lenders actually trust. This is not gimmick driven credit repair. It is methodical, documented, and compliance focused.
Cost Segregation and Tax Strategy Access
For property owners and operators with real estate exposure, we connect clients to cost segregation and depreciation strategies that free up trapped capital. This is not a mass market pitch. It only makes sense for the right assets, timelines, and tax positions. When it fits, it can change cash flow overnight.
Affiliate and Referral Partner Network
GoodLane Group is built to support professionals who already have trust with business owners. Brokers. CPAs. Consultants. Agents. Operators. We provide a clean referral structure, transparent tracking, and consistent communication. Partners earn ongoing revenue without damaging their relationships or reputation.
How We Think About Capital
Capital is not the solution. It is a tool.
Used correctly, it accelerates growth, stabilizes operations, or creates leverage. Used poorly, it compounds stress and limits future options.
Our process starts with questions, not applications.
We look at revenue quality, margins, existing debt, processing volume, credit profile, and timing. We explain what is likely to be approved, what will be expensive, and what should wait.
If the answer is "not yet," we say that. Then we outline what needs to change to get there.
Why Businesses Work With Us
Most finance companies sell confidence. We sell clarity.
Clients work with GoodLane Group because:
We are selective about who we work with because bad deals hurt everyone involved.
Who We Are Not For
GoodLane Group is not a fit if:
We work best with owners who want to understand their options and make informed decisions.
Our Role Moving Forward
We see GoodLane Group as infrastructure.
As businesses grow, their financial needs become more complex. More vendors. More risk. More opportunity. More noise.
Our role is to cut through that noise, connect the right pieces, and help owners move down the lane that actually makes sense for where they are now.
No pressure. No theater. No nonsense.
If there is a good move, we will help you execute it.
If there is a bad move, we will tell you why.
That is the job.
Ready to talk?
Let's see if we can help you move forward.